Our Team

Matthew
Byam Shaw
Director

Matthew Byam Shaw

Director

Matthew’s comprehensive theatrical career began as an actor at RADA. He performed for ten years before turning to producing after discovering Charlotte Jones’s In Flame and since then has produced numerous times directly into the West End and Broadway. He has partnered with many notable theatres including the Almeida Theatre, Donmar Warehouse, Royal Shakespeare Company, Lyric Hammersmith, Royal Court Theatre, Sheffield Crucible, Bush Theatre, Chichester Festival Theatre and the National Theatre which has resulted in many successful transfers to the West End and Broadway. In 2010, alongside Nia and Nick, Matthew set up Playful Productions where he leads the development team in finding, commissioning and building new work to produce. The team works to build lasting relationships with writers, directors and actors at the peak of their careers, as well as discovering and supporting emerging talent. Matthew is a Trustee of the Bush Theatre and Sheffield Theatres and a member of the RADA Council. He was a producer of the Oscar nominated Universal/Working Title film Frost/Nixon and is an Executive Producer of the Netflix series The Crown, now in its third season, based on Peter Morgan’s The Audience.

Nia Janis
Director

Nia Janis

Director

Passionate about theatre since childhood, Nia’s early career included producing on the fringe in London and Edinburgh, as well as working as a Production Manager at the Theatre Royal Haymarket and in the technical department of the Royal Shakespeare Company. Nia spent a number of happy years working across both the management and artistic departments at the Royal Court and is still committed to developing new work for the stage. Nia joined Matthew and Nick at Act Productions as General Manager, working on productions such as Wicked, Frost/Nixon, Edward Scissorhands, Spring Awakening and Don Carlos, until 2010 when the three of them formed Playful Productions. Since then Nia has overseen all productions produced and/or general managed by Playful including Wicked, Kinky Boots, Shrek, Groundhog Day, American Buffalo and The Audience. Nia heads up Playful’s exceptional in-house production team and oversees all employment issues across Playful’s shows. She is committed to nurturing talent as well as striving to improve working practices across the industry. She currently serves on the boards of the Society of London Theatre, Paines Plough, the League of Independent Producers and the Stage One Council.

Nick Salmon
Director

Nick Salmon

Director

Although Nick’s interest in theatre dates back to his school days, he learned the West End business during his time as a theatrical agent. He also worked on several films including The Go Between and The Railway Children, before returning to theatre. During his career he has managed and produced for HM Tennent, Churchill Theatre Bromley and Theatre of Comedy at the Shaftesbury Theatre, as well as producing in his own right in the West End and on tour – over eighty productions in total. Whilst at Act Productions, he programmed their nine West End theatres and set up their production company, which he ran as Executive Producer until launching Playful Productions with Matthew and Nia. For over twenty years he was Chief Executive of Stage One, a registered charity supporting new UK theatre producers. He has served on several theatre boards including the Board of The Society of London Theatre of which he was president for three years.

Emilie Baines
Production
Co-ordinator

Emilie Baines

Production Co-ordinator

Emilie started as an intern in 2011 before joining Playful full time and has assisted across both Wicked London, which she now looks after, and the Wicked UK and Ireland tour. She previously worked for Pippa Ailion Casting and Jorg Betts Associates after studying Drama and Theatre Studies at Royal Holloway, University of London.

Kate Camiller
Production Associate

Kate Camiller

Production Associate

Kate joined Playful in February 2015 to work on Wicked and now looks after Kinky Boots. Previously, Kate was Production Co-ordinator at Old Vic Productions (now Greene Light Stage), working in the West End on The Pajama GameGood People and Private Lives. Prior to that, Kate worked as Assistant General Manager at The Old Vic Theatre Company and as Associate Producer at Opera Holland Park.

Roger Chapman
Associate

Roger Chapman

Associate

Roger is a founding Associate of Playful and has worked with Matthew, Nia and Nick for the past 15 years. He is an independent producer both in the West End and on tour, currently engaged in a world tour of Under Milk Wood, and is the European representative of the BAM Theatres New York.

Jesse Clift
Assistant Production
Accountant

Jesse Clift

Assistant Production Accountant

Jesse joined Playful as Accounts Assistant in 2014 after studying Accountancy and Finance at the University of Huddersfield. She works across all productions supporting the finance department in various roles and is currently studying towards her professional accountancy qualification with ACCA.

Nick Dore
Production
Accountant

Nick Dore

Production Accountant

Nick joined Playful in 2017 as the Production Accountant. Nick previously worked as an in house management accountant for the premature and sick baby charity, Bliss, where he trained for his professional accountancy qualification with ACCA. Nick also volunteers as the Treasurer for the amateur dramatics society Centre Stage London.

Matthew Frener
Production
Intern

Matthew Frener

Production Intern

Matthew joined Playful as a Production Intern in October 2018. Having founded a theatre company dedicated to the production of new writing, Matthew has produced a varity of shows in London’s leading Fringe and off-West End venues. He has worked for Sonia Friedman Productions and Mark Goucher Productions and has recently completed an MA in Creative Producing at The Royal Central School of Speech and Drama.    

Liz Gentry
Head of
Finance

Liz Gentry

Head of Finance

Liz is a founding member of Playful, having worked at Act Productions for just six months prior to that. Ably assisted by the rest of the finance team, Liz manages the finances for all the shows Playful produces and general manages, as well as the company’s finances.

Daisy Gladstone
Production
Co-ordinator

Daisy Gladstone

Production Co-ordinator

Daisy has most recently been Production Co-ordinator for Imperium and The Moderate Soprano. Since joining Playful in 2016, she has been a Production Assistant for The Goat, Groundhog DayHangmen and Dirty Dancing. Before joining Playful she worked as an Assistant Stage Manager for companies including the Royal Shakespeare Company and the National Theatre.

Katherine Glyde
Production Office Assistant

Katherine Glyde

Production Office Assistant

Katherine joined Playful in 2016 as Production Office Assistant. She has previously worked for The Corner Shop PR, Sonia Friedman Productions and Theatre Royal Stratford East. Katherine has a BA(hons) degree in Contemporary Theatre Practice from the University of Bedfordshire.

Emma Groome
Production
Assistant

Emma Groome

Production Assistant

Emma joined Playful in 2018 as a Production Assistant. She has previously worked for the Society of London Theatre and as the Stage One Trainee Producer at English Touring Theatre. She has also worked independently as a producer with Flute Theatre in London and internationally, creating productions of Shakespeare for audiences that include young people with autism. She graduated from University College London in 2016 with a BA (Hons) in Philosophy.

Aimee Hall
Production
Associate

Aimee Hall

Production Associate

Since joining Playful in 2011, Aimee’s projects have included Million Dollar QuartetShrek The Musical, Dirty Dancing both on tour and at the Piccadilly Theatre, the development and subsequent production of Groundhog Day at The Old Vic, and Don Juan in Soho. Current projects include Come From Away at the Abbey Theatre, Dublin and Phoenix Theatre, London. Prior to Playful, Aimee worked for Ambassador Theatre Group at the New Wimbledon Theatre and for Warwick Arts Centre.

Katy Keggie
Production
Assistant

Katy Keggie

Production Assistant

Katy joined Playful Productions in 2018 as Production Assistant for Wicked London. She previously worked for David Ian Productions looking after the UK Tours of Grease and Evita in South Africa. Katy’s background is in Stage Management where she spent over 10 years working on productions all over the world. Katy has a degree in Stage Management and Technical Theatre from Guildhall School of Music and Drama. 

Jack Lea
Production & Development Assistant

Jack Lea

Production & Development Assistant

Since joining Playful in 2016, Jack has worked on Charlie and the Chocolate FactoryAn American in Paris and The Moderate Soprano. He currently works on Come From Away as well as the development of future projects. He previously worked for the Royal Shakespeare Company and, prior to that, gained a Master’s degree in Creative Producing from the Royal Central School of Speech and Drama.

Courtney Lewis
Production
Assistant

Courtney Lewis

Production Assistant

Courtney is currently the Production Assistant on Shrek the Musical UK & Ireland Tour, having previously worked on An American in Paris and Imperium with Playful. Prior to this, Courtney has worked on various touring and West End productions including Motown the MusicalPlays at the Garrick (Kenneth Branagh Theatre Company), Goodnight Mister Tom and 39 Steps. Courtney has a first class BA (Hons) degree in Theatre and Performance from the University of Leeds.

Janet Powell
Senior Production Controller

Janet Powell

Senior Production Controller

A founder member of Playful, Janet has worked with Matthew, Nia and Nick since 2006, having previously been General Manager for producer Jenny King. For Playful, she has managed productions such as Quiz, No Man’s Land, Blithe Spirit, The King’s Speech and Flare Path.  Janet oversees legal, investment and employment matters across every show and is a Director of UK Theatre. She has a PhD in Ancient History and is a Research Associate at the Institute of Classical Studies.

Amy Powell Yeates
Development
Producer

Amy Powell Yeates

Development Producer

Amy has worked in development and management since joining Playful in 2012. Projects include The Goat, One Love, Hangmen, American BuffaloThe Audience and Charlie & the Chocolate Factory. She currently has a particular focus on the company’s development slate and producing new projects. Previously she worked at the Barbican, Theatre Royal Haymarket and Donmar Warehouse. She is a Mentor for Arts Emergency and Associate Producer of My Mum’s a Twat at the Royal Court.

Annie
Pritchard-Gordon
Executive
Co-ordinator

Annie Pritchard-Gordon

Executive Co-ordinator

Since joining Playful in 2010 Annie has worked on projects that include The AudienceThe Weir, Wolf Hall and Bring Up The Bodies, Hay Fever and South Downs/The Browning Version. As Executive Co-ordinator Annie is assistant to Matthew, Nia and Nick and manages investment across the productions. Prior to Playful she worked as an Assistant Costume Supervisor after gaining a degree from Central Saint Martins in Theatre Design.

Aidan Rye
Finance
Assistant

Aidan Rye

Finance Assistant

Aidan is the Finance Assistant for Playful Productions, having joined in September 2018. He is currently in his placement year, studying Accounting and Finance at Portsmouth University. He is passionate about learning more about the West End and works across all our productions supporting the finance department in various roles including royalties, purchase ledgers invoices and payrolls.

Elliott Shore
Accounts
Assistant

Elliott Shore

Accounts Assistant

Elliott joined Playful in July 2018 after graduating from the University of Portsmouth with a BA in Accounting with Finance. As Accounts Assistant he works across all productions supporting the finance department in various roles and is currently studying for his ACCA qualification.

Beth Watling
Production
Associate

Beth Watling

Production Associate

Beth joined Playful in 2017 after 8 years at the National Youth Theatre, producing large scale shows across the UK, the West End and internationally. Prior to NYT Beth has produced work at Shakespeare’s Globe and the National Theatre. Beth is a Trustee for Durham University’s Student Union and a member of the British Council’s UK-Gulf Creative Sector Advisory Group. Beth is currently working on the UK & Ireland tour of Wicked.

Georgia Weaser
Production
Co-ordinator

Georgia Weaser

Production Co-ordinator

Georgia joined Playful in 2015 and is currently Production Co-ordinator on the UK and Ireland tour of Dirty Dancing and the West End production of Kinky Boots, having previously worked on Charlie and the Chocolate Factory. Prior to Playful, she worked at Ambassador Theatre Group, Borkowski Arts & Ents and the New Victoria Theatre after studying at Liverpool University.

Yozi

Yozi

Playful Dog

Yozi began her career as an apprentice truffle hunter in rural Spain, but in her heart she knew she wanted to work in theatre, and when an opportunity came up at Playful she jumped at the chance (and was told to get down). She can smell a hit a mile away and literally eats, sleeps and wees theatre. A Shakespeare fan, her favourite plays are The Lurcher of Venice and A Winter’s Tail. In her spare time she likes to chase balls.