Welcome to Playful Productions

We are Playful.

Established in 2010 by Matthew Byam Shaw, Nia Janis and Nick Salmon, Playful is a leading independent producer, executive producer, and general manager at the heart of popular theatre.

We bring passion, expertise and fun to plays and musicals across the West End, Broadway and internationally.

Working on some of the biggest musicals and plays in the West End, Playful is committed to providing inclusive creative spaces on the shows we manage and produce.