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Playful Productions

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Executive Producing

As an Executive Producer, Playful offers strategic advice on the positioning and route for a production in the UK, drawing on strong longstanding relationships with theatre owners, as well as an extensive network of creative and business contacts in the West End and on Broadway.

These responsibilities comprise operational, creative, strategic and risk-related decision-making once a production receives the greenlight.

A broad range of our Executive Producer services is listed below, with further detail available on request:

  • Relationships and stakeholder management acting as an ambassador within the UK theatre industry, leading day-to-day dialogues and maintaining strong creative team and production relationships.
  • Communication and inter-departmental co-operation ensuring timely and effective communication across a production and serving as the high-level point of contact for the Lead Producer, the Company, and the creative team.
  • Creative standards maintenance to ensure the overall creative quality of the Production and protect the overall creative representation of the show.
  • Casting by way of audition attendance and facilitation of discussion and decision making with the creative team, Lead Producer, and the Company.
  • Finance oversight with regard for the long-term financial picture of the Production and maintenance of overall financial due diligence.
  • HR and EDI tone setting for a workplace that is welcoming and respectful and reflective of the Lead Producer’s and the Company’s core values.
  • Communications, marketing, publicity and ticketing support of the Marketing Director and relevant agencies to ensure the development and delivery of a commercial strategy.
  • Special events collaboration with the Lead Producer, the Marketing Director and creative team as required to ensure that artistic integrity is preserved in any presentations.
  • Reporting regularly and proactively any updates, developments and or issues to the Company and the Lead Producer.