Playful Productions is a theatre production and general management company, specialising in plays in the West End and on tour, and musicals both in the UK and internationally. It is one of the largest independent theatre production companies in the UK. In 2013 the productions Playful managed or produced in the UK grossed nearly £90 million. The Playful partners are Matthew Byam Shaw, Nia Janis and Nick Salmon.
Playful has just moved to a new office in Covent Garden on the corner of Drury Lane and Great Queen Street.